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Welcome to The Blueberry Boutique

Nestled in the heart of Burgaw, NC, home of the famous North Carolina Blueberry Festival, The Blueberry Boutique was created to celebrate the simple things in life. What started as a passion for finding blueberry-inspired treasures has grown into a curated collection of cozy apparel, beautiful home goods, unique accessories, one-of-a-kind pet items, and meaningful gifts;  all chosen with care and a whole lot of heart. 

Hi! I am Anna Moore Hoy, the owner behind The Blueberry Boutique. My life has heavily been intertwined with my family's blueberry business, Ivanhoe Blueberry Farms, where I continue as a part of the fourth generation involved. Growing up surrounded by the fields of blueberries and family taught me the value of hard work, family traditions, and taking pride in the little details; values that have shaped this boutique.

While blueberries have always been a huge part of my life, I dreamed of creating something a little different from this passion of mine combined with a new one. So in Spring of 2026, The Blueberry Boutique was formed to be a place where those two worlds can meet, A place filled with thoughtfully selected apparel, home goods, pet items, charming gifts, and of course, plenty of blueberry-inspired finds.

When I'm not at the boutique or working at the farm, you'll usually find me spending time with my husband, Ricky, and our three dogs, who are very different from one another but equally spoiled and loved. They truly are our babies. We enjoy traveling and exploring new places, but there's nothing quite like returning back home at the end of a trip to our peaceful, rural part of our world. I also never pass up a beach day, and opportunity to try a new restaurant, attending an NC State football games, or a chance to hunt down with my husband our next favorite coffee shop.

At The Blueberry Boutique, we believe shopping should feel personal. Every item is chosen with the hope that it brings comfort, joy, and/or a smile to your or someone else's day. We try to make shopping more than just a transaction but an experience rooted in local pride and love.

Thank you for being part of our story and supporting our small business. Whether you're a local neighbor, a visitor passing through Burgaw, or shopping with us from afar, we're so glad you're here.

With much love, Anna.

Handpicked. Heartfelt. Homegrown.